Wine Business Magazine - July 2018 - Anthony Madigan

Wine Business Magazine - July 2018 - Anthony Madigan
Brad and teammate Tom Jonas have started a new wine business, with help from Toby Yap and Ben Chipman of Tomfoolery. They hosted a launch party for Hey Diddle Wines last night at Peter Rabbit in bad-arse Hindley Street. Premier Steven Marshall rubbed shoulders with 20 Port players. It was the fittest crowd I’ve ever seen at a wine event; with no (other) fat bellies and no red faces it looked more like a launch for a new brand of alfalfa sprouts. The boys weren’t drinking; midweek tipples are banned. Which left more shiraz for Port’s biggest supporter (by stature) Nick Ryan, who gave the inaugural release 2017 Barossa Shiraz a massive thumbs-up. “Pretty bloody good,” he said. Ashleigh agreed: “It’s nice.”

Hey Diddle is a dinkum Barossa shiraz – a crowd pleaser with no feral characters. It's not some bullshit pretentious Chardonnay set concoction from across town. Port President David Koch gets a copy of WBM. We’re going to catch up with Kochie to see what the wine industry can learn from Port. Brad said the Port boys were getting more and more interested in wine. Further evidence that Australia is moving from a beer culture to a wine culture. "We're pretty proud of our first wine," Brad said, in a speech that went for one minute and 13 seconds. So take note, wine industry – fewer red-faced fat people and shorter speeches. Brad and Tom want to go to the top of their craft in footy and in wine. They’ll never stop stop stop, till they’re top top top. And indeed with Hey Diddle Shiraz, there's history in the making. A three-bottle case of Hey Diddle Shiraz is only $105. Bargain.

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