Intensely serious on the field, Port Adelaide’s Tom Jonas and Brad Ebert have turned their attention to an off-field project with the same ferocity. In the last few years, a group of Power players have come up with a concept called ‘pipe dreams,’ where they spitball ideas and see which ones stick. The concept of starting their own wine business was the first one to stick for the duo, and that’s where ‘Hey Diddle’ was born. Originating in South Australia’s Barossa Valley, the name behind their wine venture came from a phrase some may have heard beamed from their TV screens....
Hey Diddle is a dinkum Barossa shiraz – a crowd pleaser with no feral characters. It's not some bullshit pretentious Chardonnay set concoction from across town.